Soft drinks were sold regionally in the 1930s, and the Hartmans had difficulty in Knoxville obtaining their preferred soda to mix with liquor, preferably whiskey, so the two developed their own. Tennessee bottlers Barney and Ally Hartman developed Mountain Dew as a mixer in the 1940s. Its competition includes the Coca-Cola Company's Mello Yello and Surge, and Keurig Dr Pepper's Sun Drop Mountain Dew accounted for 80% of citrus soft drinks sold within the U.S. As of 2017, Mountain Dew represented a 6.6% share of the carbonated soft drinks market in the U.S. The product was renamed in 2014 to simply 'Mountain Dew'. under the name "Mountain Dew Energy" since 2010 and in Ireland since the spring of 2011. A similarly named but different-tasting product, with a recipe more similar to the original American product has been sold in the U.K. Production was extended to the United Kingdom in 1996, but was phased out in 1998. Expansions of the product line have continued to this day, including specialty offerings, limited time productions, region-specific and retailer-specific flavors of Mountain Dew. In 2001, a cherry-flavored variant called Code Red debuted. Diet Mountain Dew was introduced in 1988, followed by Mountain Dew Red, which was introduced and discontinued in 1988. īetween the 1940s and 1980s there was only one variety of Mountain Dew, which was citrus-flavored and caffeinated in most markets. In August 1964, the Mountain Dew brand and production rights were acquired from Tip by the Pepsi-Cola company, and the distribution expanded across the United States and Canada. "Bill" Jones of the Tip Corporation further refined the formula, launching that version of Mountain Dew in 1961. The rights to this formula were obtained by the Tip Corporation of Marion, Virginia. A revised formula was created by Bill Bridgforth in 1958. The original formula was invented in 1940 by Tennessee beverage bottlers Barney and Ally Hartman. Prizes can be claimed by prepaid and postpaid customers but can only be applied using the Ooredoo App, available for free from the Apple Store, Google Play or from ooredoo.Mountain Dew, stylized as Mtn Dew in some countries, is a carbonated soft drink brand produced and owned by PepsiCo. Winners of a smart phone will be contacted by Ooredoo with instructions for claiming the gift. We are delighted to be able to partner with Ooredoo for the second consecutive year.”Īll instant prizes are valid for 24 hours from the time of redemption. This partnership reflects our shared values of connecting and caring for our customers. Dew is the number 1 drink for Omanis, it is the drink of choice and it has become part of the Omani culture for years, particularly with the Omani youth. Youssef Ezzikhe, CEO of Oman Refreshment Company SAOG, said, “It is always great to partner with Ooredoo offering our Dew consumers a 100% sure win prize. Customers can claim up to five prizes each per day for the next three months and use the free call minutes and data to stay connected wherever they are in Oman.” Mountain Dew is a particular favourite of the youth and we are always looking to introduce new ways to provide our young customers with useful benefits that will enrich their digital lives. Up for grabs is up to 5GB of free data, endless WhatsApp data, 24 hours of free on-net minutes, and a range of the latest smartphone devices in the market.įeras bin Abdullah Al Shaikh, Director of Consumer Sales at Ooredoo, said, “Ooredoo has partnered with Mountain Dew once again to reward subscribers with exciting prizes just by opening a can or bottle the nation’s most popular beverage. All customers need to do is simply enter the eight-digit code located under every ring-pull or bottle cap using the Ooredoo App and enjoy instant prizes. Empowering Omani youth with more ways to enjoy the internet, Ooredoo has joined forces with Mountain Dew, the nation’s favourite soft drink, to offer customers the chance to win exciting prizes with every promotional can or bottle.
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